Vital Farms eggs

Chickens need room to do their thing. Vital Farms guarantees at least 108 square feet per bird, giving them the room to roam. Happy chickens make better eggs.


With fellow egghead Casey Phillips, AD






TV spot: 15 second

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Grocery store parking lot



Consumers can see what 1 square foot looks like in comparison to 108 square feet. It's a big difference for the chicken, the egg, and the consumer.

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The majority of egg packaging is in light and neutral colors. We chose black to stand out. 

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